December 24, 2018
Like other operating systems, Mac OS X Snow Leopard offers some support for people with physical disability, in this case, the visually impaired or blind persons using a Braille keyboard for applications and operating system tools can be easily accessed by them. The 'classic' Mac OS is the original Macintosh operating system that was introduced in 1984 alongside the first Macintosh and remained in primary use on Macs until the introduction of Mac OS X in 2001. Apple released the original Macintosh on January 24, 1984; its early system software was partially based on the Lisa OS and the Xerox PARC Alto computer, which former Apple CEO Steve Jobs.
| By ComodoMac OS X has better security than Windows and you are much less likely to get your Mac infected than a PC. Mac OS X has a simple, easy-to-use interface perfect for the home user, and powerful enough for the programmers. Weaknesses: All that flashy secure reliable power comes at a price. Macs cost more than machines that run other operating systems. Mac Os; Windows; Linux; These are the top 3 most popular Operating Systems in the world. Mac Os – Mac Os is the operating system by Apple for their exclusive iMac and MacBook lineup. It's a very sophisticated operating system with superior performance and stability. Windows – Windows is the most popular and widely used operating system on. Apple Newsroom is the source for news about Apple. Read press releases, get updates, watch video and download images.
A computer vulnerability is a cybersecurity term that refers to a defect in a system that can leave it open to attack. This vulnerability could also refer to any type of weakness present in a computer itself, in a set of procedures, or in anything that allows information security to be exposed to a threat.
It is possible for network personnel and computer users to protect computers from vulnerabilities by regularly updating software security patches. These patches are capable of solving flaws or security holes found in the initial release. Network personnel and computer users should also stay informed about current vulnerabilities in the software they use and look out for ways to protect against them.
Common Computer Security Vulnerabilities
The most common computer vulnerabilities include:
- Bugs
- Weak passwords
- Software that is already infected with virus
- Missing data encryption
- OS command injection
- SQL injection
- Buffer overflow
- Missing authorization
- Use of broken algorithms
- URL redirection to untrusted sites
- Path traversal
- Missing authentication for critical function
- Unrestricted upload of dangerous file types
- Dependence on untrusted inputs in a security decision
- Cross-site scripting and forgery
- Download of codes without integrity checks
Causes and Harms of Computer Security Vulnerabilities
Computer system vulnerabilities exist because programmers fail to fully understand the inner programs. While designing and programming, programmers don't really take into account all aspects of computer systems and this, in turn, causes computer system vulnerability. Some programmers program in an unsafe and incorrect way, which worsen computer system vulnerability.
The harm of computer system vulnerability can be presented in several aspects, for example, the disclosure of confidential data, and widespread of Internet virus and hacker intrusion, which can cause great harm to enterprises and individual users by bringing about major economic loss. With the steady improvement of the degree of information, very severe computer system vulnerabilities can become a threat to national security in the aspects of economy, politics, and military. End to start mac os.
Computer security vulnerability can harm five kinds of system securities that include: Reliability, confidentiality, entirety, usability, and undeniableness.
- Reliability: This refers to reducing incorrect false alarm in the operation of a computer system and enhancing the efficiency of a computer system.
- Confidentiality: This refers to protecting users' information from disclosure and getting by unauthorized third party.
- Entirety: This system security requires that information or programs should not be forged, tampered, deleted or inserted deliberately in the process of storing, operation and communication. In other words, information or programs cannot be lost or destroyed.
- Usability: This ensures that users can enjoy the services offered by computers and information networks.
- Undeniableness: This security refers to guaranteeing information actors to be responsible for their behavior.
Use Endpoint Security to Protect all Endpoints
Endpoint Security also known as Endpoint Protection is a centralized approach that focuses on protecting all endpoints – desktops, laptops, servers, smartphones, and several other IoT devices – connected to the corporate IT network from cyber threats. This methodology enables effective, efficient, and easier security management. Some vendors offer Endpoint Security systems that include firewall, antivirus, and other high defined security software.
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- Web URL Filtering: Advanced interface to create rules as needed – user-specific, sweeping, or as granular as desired.
- Host Intrusion Protection System (HIPS): Monitors vital operating system activities to guarantee protection against malware intrusion.
- Containment with auto-sandboxing: All unrecognized applications and processes are auto-sandboxed to run in a restricted environment.
- File Lookup Services (FLS): Cloud-based instant analysis of strange files that checks file reputation against Comodo's master whitelist and blacklists.
- Viruscope (Behavior Analysis): Behavior of all processes are monitored for potential harmful action.
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Company Background
Name | Apple Inc. |
---|---|
Founded | April 1, 1976 |
Logo | |
Industries served | Computer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air) Software (iOS, iPadOS, MacOS, watchOS, tvOS, Safari, iWork, iMovie) Consumer electronics (iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod, Beats) Internet Services (iCloud, Apple Pay, App Store, Mac App Store, TV App Store, Book Store, Apple Music) |
Geographic areas served | Worldwide - 509 retail stores in 25 countries (271 stores in the U.S. 238 stores in other 24 countries) and online stores in over 100 countries[2] |
Headquarters | Cupertino, California, United States |
Current CEO | Tim Cook |
Revenue (US$) | 260.174 billion (2019) 2% decrease over 265.595 billion (2018) |
Profit (US$) | 55.256 billion (2019) 7.2% decrease over 59.531 billion (2018) |
Employees | 137,000 (2019) |
Main Competitors | Samsung Electronics Co., Ltd., Google Inc., Amazon.com, Inc., Huawei Technologies Co., Ltd. International Business Machines Corporation, Cisco Systems, Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Sony Corporation and many other computer hardware, computer software, consumer electronics and internet companies. |
Business description
Apple Inc., established in 1977, is the largest technology company by revenue and one of the most valuable companies, both in terms of market capitalization and brand value, in the world.[3] The company has revolutionized the smartphone market and has created one of the most iconic brands in history.
Apple has built its business by selling and manufacturing computer hardware and software, but experienced significant growth and success by entering consumer electronics market with iPod, iPad and iPhone products.
The company designs, manufactures and markets smartphones, tablets, personal computers, wearables and accessories, and offers many related services including financial services.
The main company's product is iPhone, which runs on Apple's iOS operating system and accounts for 54.7% of the total company's revenue.[1] In 2019, the company introduced three new iPhones: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Mac products are the second largest company's product category by revenue, generating 9.9% of the total company's revenue.[1] Mac products include MacBook Air, Mac mini and Mac Pro and run macOS operating system. iPad category, which includes iPad, iPad Pro, iPad Air and iPad mini products, accounts for 8.2% of the total Apple's revenue. The rest of the company's products include wearables, home and accessories, which account for another 9.4% of the revenue and is the fastest growing Apple's product category, growing by 41% in 2019.
In addition to the consumer electronics and computer hardware products, Apple is offering many services to its customers, including:
- Digital Content Stores. The company operates digital content stores that allow customers to discover and download applications and digital content, including music, videos, books, games and podcasts.
- Subscription based services. Apple's services like Apple Music and Apple TV+.
- AppleCare services. AppleCare is a fee-based service that provides additional coverage of phone hardware repairs, accidental damage and even theft.
- Other services. These services include iCloud, licensing, Apple Card, Apple Pay and Apple News+.
Services generated 17.8% of the company's revenue and was the second fastest growing category for Apple, growing 16% in 2019.[1]
Apple operates and sells its products in over 100 countries, but the U.S. China, the U.K. Canada and Australia are the most important markets. In 2019, the company's net sales through its direct (sales in company's 508 stores in 25 countries and sale through online stores) and indirect distribution (sales made by third-party sellers) channels accounted for 31% and 69%, respectively.[1]
Apple competes in a highly competitive industry and has to continuously perform at its best to be able to stay ahead of its competition. Apple competes primarily on price, product and service features, quality and reliability, design innovation, a strong third-party software and accessories ecosystem. There are many large and well-positioned rivals in the industry, so a fierce competition requires constant innovation and taking advantage of the arising opportunities.
Apple Inc. SWOT Factors
Strengths
1. Unique ability to design and develop proprietary hardware, software, applications and services
Apple Inc.'s ability to design and develop its own hardware, software, applications and services allows the company to introduce unique, innovative and easy-to-use products and solutions for its customers.
Unique, innovative and easy-to-use products and services that integrate seamlessly into one Apple ecosystem are the reasons why customers buy Apple's premium products and enjoy using them. In other words, it creates a competitive advantage no other company can match.
Figure 1. Apple's product ecosystem
Source: Strategic Management Insight
Apple's product ecosystem is comprised of:
- Hardware products. Products including iPhone, Mac computers, iPad, AirPods, Apple TV, Apple Watch and other computer hardware as well as consumer electronics.
- Software. Apple provides operation systems for every product category it sells. The main operation systems that go with Apple products are iOS, macOS, iPadOS, watchOS and tvOS.
- Application software. Includes applications such as iLife, iWork, iMovie, Safari, Final Cut Pro, Apple Books and other applications which enable users to use Apple products for work or entertainment.
- Services. The company offers many service to its users, including: App Store, Apple Music, Apple News+, Apple TV+, Apple Arcade, Apple Card, Apple Pay, iCloud, AppleCare, licensing and many other services.
Apple's ecosystem is the result of the company's ability to design a wide variety of integrated proprietary hardware, software, applications and services.
Many of Apple's competitors have tried and still try to imitate the success of Apple's product ecosystem, but fail due to not having strong capabilities in designing, manufacturing and developing both hardware and software, applications and services.
Samsung Electronics, Apple's strongest competitor, lacks a comprehensive OS and has very few apps and services to offer for its customers. Google, Apple's second largest competitor is very good at software, application software and services, but has only developed a few unsuccessful hardware products.
Except for Google and Samsung Electronics, few other companies could seriously attempt to challenge Apple's competitive advantage.
2. Powerful brand supported by strong advertising and marketing capabilities
Apple's brand is the world's most valuable and recognizable brand. According to Interbrand[4] and Forbes[5], the Apple brand is worth US$234.241 billion and US$205.5 billion, respectively. Brand value is closely related to its recognition, meaning that Apple is also one of the world's most recognizable brands. Their brand recognition is supported by its vast product ecosystem.
Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance.
The company has been able to achieve such strong brand recognition and reputation through its advertising and marketing capabilities. For over 30 years, Apple has been significantly relying on an external advertising agency TBWA/Chiat/Day help for launching its marketing and advertising campaigns.[6] These campaigns resulted in two very well-known advertisements – ‘1984' and ‘Think Different' and helped Apple to create an iconic brand image. Recently, the company has focused its efforts to strengthening its own in-house advertising and marketing teams by attracting a lot of new talented people to the internal agency.[6] This should result in lower costs and ever stronger marketing and advertising capabilities.
Apple's excellence in creating spectacular marketing campaigns, its superior advertising capabilities, premium quality products and ability to deliver an excellent customer experience has allowed the company to build the most powerful brand in the world.
3. One of the most loyal customer base in every major product market where the company operates
Apple enjoys a very loyal customer base, considering that it doesn't even have a loyalty program. Customers praise the company's products for their innovation, design, ease-of-use, reliability and the status they convey. This is why they continue to buy and use Apple's products even when there are better or cheaper options available in the market.
Apple's retention rates in the smartphone market are the highest among its major rivals. According to BankMyCell, Apple retains 74.6% of its customers, compared to Samsung's retention rate of 63.9% and LG's 40.7%.[7]
Figure 2. Retention Rates in The Smartphone industry
Weakness Mac Os Sierra
Source: BankMyCell[7]
Apple also enjoys the most loyal customer base in the tablet market, where the company was able to grow its market share significantly even when the market declined slightly.
Brand Keys, a consultancy agency, issues a 'Customer Loyalty Engagement Index' study each year. It examines the world's top brands in many industries and how loyal customers are to these brands. According to their latest study,[8] Apple's brand enjoys the most loyal customer base in the tablet market. The company held this position for over 5 years. From 2014 to 2017, Apple also had the most loyal customer base in the smartphone and laptop markets as revealed by the same customer loyalty engagement study each year.[9][10][11][12] Although the company has lost the top loyalty position in these markets, it still has some of the most loyal customers in every market it operates.
Figure 3. Brand Keys' Customer Loyalty Engagement Index (Apple's market leader positions 2014-2017)
Source: Brand Keys [9][10][11][12]
Weakness Mc Potion
Customer loyalty is a key to every technology company's success. Apple's ability to retain its customers and do it so well brings it a competitive advantage no rival can match.